Communication Basics

Situation

This insurance company was placing more importance on the need for strengthened corporate communications – internal, public relations, and corporate social responsibility. As the number of positions grew within this group, business needed to be conducted in a more formalized, efficient and consistently professional way. To help do this, there was a re-focus on becoming “brilliant at the basics” - developing processes and templates that would support the day-to-day business activities.

Approach

Identify those aspects of “brilliant at the basics” that were important to Corporate Communications Group and their stakeholders
Identified gaps for more in-depth understanding
Collect standing templates from within and outside company as a starting point
Draft customized templates and processes and refine with input / finalize
Conduct workshop with Corporate Communications Group, highlighting importance of building on this foundation

Results

Corporate Communications Group continues to utilize and update the templates and processes
Less “reinventing the wheel”
More complete briefings and information

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