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Establishing an Employee Communications Focus
Situation
This business-to-business company had expanded its services to become a successful worldwide organization. As the company experienced phenomenal growth, informal employee communications were no longer effective. A more disciplined and strategic approach to internal communications was required.
Communications Approach
- Reviewed employee and customer research
- Identified gaps for more in-depth understanding
- Conducted interviews and discussion groups
- Summarized findings that formed employee communications plan
- Developed company’s first employee communication plan and communications policy
Results
- Plan was endorsed by Senior Management
- Implementation activities were initiated
- Feedback and measurement was established to further refine plans
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