Divestiture of Business Unit

A large financial services organization was divesting a business unit that provided a critical service to some of the other business areas. Employees in the divested unit would be faced with job changes. The internal clients were expected to consolidate their business with the selected external vendor, even though some business areas had developed business relationships with other vendors.

• Assisted manager’s with communications to affected employees
• Conducted face-to-face communications with business areas
• Followed-through with e-mail and print communications

• Communication efforts helped affected employees make informed decisions about their future
• A consistent communications approach helped establish new business relationships and introduce new processes to all business areas.
• The communications plan and tactics formed a template for other programs that would affect employees.

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